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The Bad Alliance was formed for those who are ready to be different and break away from the conformity of society. For the ones who aren't afraid to take a leap of faith and create their own rules. Everyday we see too many individuals getting caught up in society's daily routine and leaving their dreams behind. 

The Bad Alliance wants to break that chain.

We encourage everyone to discover their individuality, their true passion, and to do things that fulfill their spirits. We stand behind our community and encourage them to do whatever it takes to get there. Don't be afraid to be different, even if society labels it as "Bad". 


Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.

Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.

“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™